Choosing a Good Domain Name

BY IN SEO & Marketing 2 COMMENTS

No matter what type of site you want to have, one of the most important steps to setting up your online presence is choosing a good domain name.

What is a domain name?

A domain name is the URL of your website, and does not always have to exactly match the title of your website.

Here are some tips that we hope will help you pick a good name:

  1. Start off with a list of domain names in different variations.  It can be very difficult finding a domain name that is available, so having a list will not only help you save time, but can keep you on track when searching.
  2. Make sure that your domain name will be easy to remember by keeping it as short as possible.  Use keywords in the name to make it relevant to your website – this is important for good SEO!  If at all possible, do not use hyphens as a visitor can easily forget to include it when typing in the URL.
  3. Choose to use .com if you are trying to appeal to a global audience.  Otherwise, if you want to target a specific country, then it is fine to use .co.uk or .com.au for example.
  4. Use current buzzwords in your trade to make your domain name catchy and easy to remember.
  5. Before purchasing, run the names you have listed by your friends and ask what they think.  Is it something they can remember easily? Does it have that certain ‘ring’ to it?
  6. Above all, to avoid any legal troubles be certain that you are not infringing on a company’s name or trademark.

Registering your domain name

Where you choose to purchase your domain name is purely up to you.   We do offer domain name purchases at Little Fish Hosting which makes it easier on you when you sign up for our eCart & SiteBuilder package.

You can also try 123-Reg for low cost .co.uk domains, and GoDaddy for everything else. Word of warning! be careful of the upselling during signup at these sites – most of the extra products they offer you may not need!

No matter where you decide to buy your domain name, be sure to keep your contact email address up-to-date with your registrar so that you can be informed when your domain name is due for renewal, otherwise you will risk losing it and may have to pay a substantial amount to get it back.